Brands we love
After many years in the industry, attending over 15 baby fairs each year, and navigating parenthood ourselves, we’ve been lucky to collaborate with a number of incredible brands. These relationships have been built on shared values, honest conversations, and a mutual passion for creating thoughtful products for families.
Butterfly
Butterfly Maternity is a proud generational Australian brand, best known for creating the original Butterfly Pillow - a design that redefined what a pregnancy pillow could be. As the first of its kind on the market, it’s held the title of Australia’s number one pregnancy pillow for years, and for good reason.
We first met the team behind Butterfly Maternity at a baby fair while shopping for our own pillow. We quickly connected over the shared experience of building and evolving a brand. They’re a passionate, hands-on team always looking for ways to improve. We collaborate together where we can, running promo, sharing ideas or helping with business operations.
Lacevo
LACEVO is an Australian brand founded by working mum-of-two Sally Grice, who set out to rethink breast pumps after returning to work just two weeks postpartum. Her mission was clear—create something that supports modern motherhood without compromise.
More than just an amazing product, LACEVO offers support from real mums and certified lactation consultants.
We first met the team at a baby fair and immediately connected over our shared drive to improve the parenting experience. They’re thoughtful, ambitious, and always focused on putting mums first.